Just a bit about search engine optimization.

If you’ve been selling products on the internet for any length of time, then you’ve already heard of article marketing.

Article marketing is the process by which you develop highly-informative and useful information related to your website’s topic. These articles can then syndicated to hundreds and thousands of article directories and authority sites. On each article, you have the ability to include a brief html or text based author bio with links back to your website.

These links in the bio, not only send traffic back to your site, but also provide you with high-quality and authoritative backlinks from each of the article directories. These backlinks, when structured properly, can provide you with a rankings boost on the major search engines.

However, you should always maximize your articles’ exposure by re-purposing the information in additional locations. Some of the most powerful techniques include:

- Chopping each post into 2-3 blog posts to add on you own site’s blog. Schedule each to blog post 1-3 days apart.

- Combining multiple similar articles into a special report, then selling or giving away that report as a lead generation tool on ebay, your own website, amazon.com, and other sites.

- Reading the article, out-loud, and recording your voice to make a short audiobook and/or podcast that can be sent out to the various podcast directories like itunes, podcast alley, and others.

- Taking the audio version of the article, and adding stock or your own photos to make a slideshow video, which you can then submit to video directories like youtube.com, viddler.com, revver.com, and others.

- Combining the audio, video, and text versions of one or more articles on a particular topic, and make a “home study training course” that could then be sold at a premium price.

- Take one or more of your most well-received and popular articles and offer it for publication through your local newspapers and magazines.

- Take all the articles for a given period of time (i.e. month, quarter, year) and package them into a hard copy printed book that you can sell on amazon.com, or offer as premium paid content for visitors to your website.

You can feel certain that you can maximize your website’s exposure, and profits, by taking the above ideas and implementing them on each article that you write. The trick is to be consistent over time.