Just a bit about search engine optimization.

Having a search engine-friendly web site is important to your business. When your web site is search engine-friendly, you can get your site to rank well for important keywords and increase its overall traffic. Here are some suggestions to get you started:

Don’t make your web site solely on Flash technology. Flash technology will affect your search engine rankings. As an alternative, build a hybrid web site with ordinary text and a flash banner to make it more user-friendly.

Choose carefully the name of your pages and make them search engine-friendly too. An example of a search engine-friendly URL is this: “your-service.html”. Unfortunately, there are some sites, particularly e-commerce sites that name URLs this way: “index.php/?id=11&product=1&cat=3″. This type of URL is senseless to search engines and will affect any search engine optimization effort.

Tag your pages with vital keywords. Place important key phrases in the Title, Meta, H1, Alt tags of your pages. Remember that your web site contains key phrases that prospects are seeking and there’s no way it can get a high rank on search engines if those key phrases are not there.

Write related content. Related content will help you get high rankings on search engines. Search engines give what searchers are seeking. If search engines find that the content of your web site is not related to the keywords that you are using, your site won’t stand out for those keywords.

Use clean coding. The coding of your site must be clean and simple. Keep the file size of every page less than 100KB so that search engine spiders can find it easily.

Designing a SEO-friendly web site is very important for the growth of your business. Without this, it’s impossible for your site to get targeted search engine traffic that will bring you sales.