Just a bit about search engine optimization.

Every day, tens of thousands of web sites are earning money through Adsense ads. Google’s Adsense allows you to display ads on your web site and earn money each time someone clicks on one of the ads being displayed. These ads can be text only, image only or both. Website owners can choose which types of ads they would like displayed. Using Adsense on my own sites, I’ve learned quite a bit about which techniques can be used to enhance Adsense earnings.

Your Adsense earnings are based on a variety of factors. This includes the ads you display, text, image, or both, and where you display them. Here are some key factors to consider before you place your Adsense code on your web site or blog. Certain placements on your web page can generate higher revenues and higher click throughs. The key is to use placements that have been proven to generate higher click through rates and therefore more revenue. Advertisements that are above the fold tend to perform better than those below.

Google has released a lot of information for advertisers regarding ideal placements and ad sizes. This information is based on reviewing data from across all of the advertisers withing the Google network. What is revealed in this information is that ads that appear on the top, left and bottom of the page, tend to have higher click through rates than other placements. Remember that this information is just a rule of thumb and doesn’t hold true for every web site or web page.

Placing ads within your the body of a web page is always a good idea. By providing context around your ads, you significantly increase click through rates. Sites that present ads off to the side rarely out perform web site that integrate Adsense into valuable content. These ads serve as a resource for browsers who are interested int he content being presented on your web page.

Another area of Adsense that affects earnings is ad size. It has been proven that different ad sizes place in different locations will perform differently. Studies have shown that by simply changing ad format slightly produces a significantly better result. Many advertisers report that half banners and medium rectangles appear to work best, especially when displayed in niche content areas. Regardless of the size you think will work best, continually test to find which size produces the highest click through rate for you.

The way in which you display your ads also has an impact on earning potential. Whether you are using the standard colors or a blended palette does make a difference. Some sites do better blending their ads in look and feel, making it more difficult for browsers to differentiate between content and ads. Others feel that contrast is necessary for users to notice ads. This may discourage click throughs but if other factors are fine tunes can have the opposite affect generating significant online revenue.

Use more than one ad on your page. Using multiple ad units is a great way to optimize your exposure. The ideal combination is usually two or three different ad units of different sizes. You don’t want your ads to overwhelm your page but at the same time, they should be noticeable. Ads that aren’t seen can’t be acted upon. Experiment to find the right number of ad spots for maximizing Adsense revenue.

Integrate and consider all of the elements we discussed in this article. Ad sizes, colors, and placements all have an impact on dollars earned. Unfortunately, the perfect combination of these factors can only be determined by experimentation and testing. Start with a few placements on your web page of standard sizes. Let your ads run for a couple of weeks before you start tweaking. Measure your responses daily and continue to try new placements. Soon you’ll be generating a nice income stream with Adsense ads.