Just a bit about search engine optimization.

For anyone doing business online, article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will give you some article writing and submission guidelines that I’ve personally used to improve the overall effectiveness of my submissions and guarantee that articles are placed on web pages with a high Google page rank.

The advantage of article marketing is that your article content has a life well beyond a single listing. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it’s submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is More Than 500 Words. Too often I see articles that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum.

Make Sure Your Article Is Long Enough. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words.

Create A Strong Headline. By developing a compelling headline, readers are drawn into your content and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Create A Compelling Headline. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distribution and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.

Use Article Submission Software. There have been a tremendous number of improvements in the area of article marketing during the last two years. The market offers a number of article submission software packages that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

Submit Your Articles To Top Sites. Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.

Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR.

Article marketing is an important part of everyone’s SEO strategy. What’s most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.