Just a bit about search engine optimization.

Local businesses that use the internet to drive customers need to take a look at the new Caffeine search engine Google is preparing to release. Fortunately Google has released a beta version for us to play with, and actually give back some input. Go to http://www2.sandbox.google.com/ to take a test drive. Be sure to test your main keyword phrases to find out if you are going to suffer lower rankings.

My business was hit hard by Caffeine, and yours may be as well. I immediately noticed that many of the top positions were taken by web 2.0 content like Twitter, Stumble Upon, and even Myspace! But like it or not Caffeine is coming to a browser near you.

To be sure to take advantage of this new trend you will have to incorporate these web 2.0 strategies into your SEO efforts. Creating unique content on these websites is going to benefit your business today and in the future when Caffeine goes live.

Begin posting content on web 2.0 vehicles like:

* Squidoo

* Blogger

* Article Base

* Twitter

Don’t stop with that short list, find all possible sources of high authority social media that you can link back to your website. This will help your rankings with the Caffeine search engine as well as the current version.

Building back links to these content pages will be a crucial element to this strategy. Planning for them to rank well will have these Web 2.0 sites sending traffic to your business. This is essential to do until the mysteries of the new Google are understood.

Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.

My company Quantum SEM specializes in Redding Search Engine Optimization and Search Engine Marketing. If you live in far Northern California click one of these links to fill in our free website evaluation. We can build a plan to take complete advantage of the time before Google Caffeine goes live. Quantum SEM is the leader in Redding SEO and Chico Seo services.