Just a bit about search engine optimization.

People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.

Begin with a spreadsheet where you can keep a record of your keywords. If you begin with the most common keywords or keyword phrases that represent what you think people are searching for when you want them to find your website. This is the list that most everybody else that has a website has considered, so we need to take this to the next level with more specific keywords.

Once you’ve found most of the broad keywords, organize them into groups or categories and then find other keyword phrases that make that original keyword phrase more specific and indicate people that are doing the search are more likely to buy vs. those that are simply looking. If you are trying to sell a Nikon camera, you may want to include a specific model type or feature of the camera people will be searching for. Every additional detail someone types in the search engine usually indicates individuals being much closer to making a purchase.

With any of these keyword phrases that you’ve found, you’ll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com.

Once you know how many monthly searches there are for your keywords, you need to know which of those keyword phrases have the most competition and the least competition of course. When you can identify keyword phrases that get a good amount of searches with very little competition, you’ll have keywords that you can use to get some good results.

There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you’ll have an especially good idea of which of those keyword phrases you should go after with your website.

In order to decide which keyword phrases to use, start with keyword phrases that have a minimum of 100 searches per day or 3000 searches per month. Of course, if you are very specialized, you may go for less than 100 searches per day. It all depends on what you want for your business. As far as competition, target keyword phrases that have less than 10,000 allintitle results. The lower you can get on this number, the easier it will be to rank high on the search engines.

Finding keywords is just the start. Once you have your keyword phrases, you’ll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you’ll have about a 3-5% keyword density. What this means is that you’ll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you’ll be on your way to getting those top rankings.

Brian coaches individuals on how to start an internet business. In addition to this article, Brian also produces videos on bluehost coupons that he publishes on Youtube. Brian recommends individuals start with their own affordable web hosting to get the best advantages when starting an internet business.