Just a bit about search engine optimization.

You’re about to discover a simple strategy for generating hundreds or even thousands of targeted visitors to your website, by making one small change to your content. It’s fast and simple to do, and if you do it right, will have a profound effect on your profits. The sad thing is that most website owners either don’t understand the importance of using this technique, or they do it the wrong way and get penalized.

So what is it?

It’s making sure you’ve correctly optimized your website’s images for Image Search. You need to optimize every graphic on your site in order to get found by people searching through the Google and Yahoo image directories. Here are the steps you need to take to get maximum benefit from every image on your website.

Step 1 – Whenever you name images for your website or blog, make sure you use a keyword that closely relates to what the image is actually about. Then always add a keyword-rich Alt tag to each graphic to double it’s chances of getting found. Then whenever possible, add as many keyword optimized Graphics to your site’s pages as you can to bring in organic search traffic from Google and Yahoo Images.

For example, an image of people on a Beach in Puerto Rico might be called puerto-rico-beach-party.jpg, and your Alt tag might say Puerto Rico Beach Party. It’s important that you don’t try to fool the Search Engines by calling an image something unrelated; you could be penalized for it.

Step 2 – Make sure the pages containing your Images are optimized correctly for the same or similar keywords. This will help to keep your site congruent in the eyes of Google and Yahoo. For example, the file name for a page containing an image you’ve called Puerto Rico Beach would be called puerto-rico-beach.html or something close to that. It should at least have the keyword phrase Puerto Rico in the file name, the Title Tag and Description if possible.

Keep adding more content and optimized images to your website and your organic search engine traffic will continue to grow over time. This technique is very effective because most people don’t understand how important it really is, or don’t know exactly how to do it correctly. You will give yourself an unfair advantage your competitors and your traffic should receive a significant boost from higher organic search listings.

Step 3 – This is something that’s really important. NEVER name images of Guarantees, Order Buttons or other non-critical Graphics by what they are. Instead, use numbers for these unimportant (in an SEO context) pictures. For page optimization purposes, Google will look at the total number of images on your page and decide how relevant each image is to the other content on that page. Let’s say you have 4 images on a page. If 2 of them related to a beach in Puerto Rico, and 2 that are called order.jpg and guarantee.jpg, your page’s images will only be 50% relevant to the rest of the content. That’s bad…

If your Order and Guarantee Graphics are called numbers such as 0098.jpg and 0099.jpg instead, Google seems to disregard them, and your page images will be seen as 100% relevant and on topic, giving you additional love from the Search Engines, and potentially increasing your rankings, traffic and profits.

Rocky Tapscott is a Site Build It expert and mentor who works with small business owners to boost their sales and profits. He has developed a Free 27 page Report that teaches how to create multiple income streams using a simple but incredibly effective email marketing and follow up system – Grab your Free Report now.