Just a bit about search engine optimization.

Is your website geared towards Google Caffeine?

For sometime now, Google has been busy refining or re-doing parts of its search engine algorithm to counter the challenge posed by Bing. Added to Bing, Google also realizes that it needs to do more to serve quality content and outdo the sauve Internet Marketers. And as we see the talk of Google Caffeine coming over in a few, there is an all round excitement, especially in the community of professionals.

What is Google Caffeine and how can you make the most of it?

What was the need for Google to come up with Google Caffeine? I think the answer lies in the mess created by acai berry and viagra sites. Now these sites have become a focus of FTC, and probably someone in Google foresaw this trend. And hence Google decided on the project to clean its own search. And the best way to do that is to tweak the algo. Amongst the changes expected in the algo will be a change in the weightage given to on-page optimization factors for ranking a website.

With the probable launch of Google Caffine, we expect the web to become better, faster, cleaner and more relevant. And for once we will have good riddance on those acai berry and viagra sites that occupy the first page on Google.

While Caffeine will be launched one fine day to make search experience an overall better experience, there are some assumptions that are being made to understand how it will impact everyone. To be honest, there is an assumption that the search will become more close to what Bing is offering. This means that you will need really good content alongside the backlinks to rank better. I do not think that the backlinks will be completely discounted, though I expect that the on-page factors will definitely gain in significance.

For webmasters who create good content and believe in quality of content, Google Caffeine is likely to improve their current exposure. What this means is that the search should provide us with more visitors and money, and all of us should hope to gain in our Bank balances!!!

And with Matt Cutts headed over to the Pubcon in November, who knows that Caffeine may be just round the corner.

Here is to Google Caffeine’s success.

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