Just a bit about search engine optimization.

If you’re the owner of a small business or you have launched a new website, achieving better Google rankings through SEO has to be at the forefront of your mind. Many people however don’t actually know how to actually go about this, and what kinds of SEO tactics will produce real, tangible results. The truth is that there are actually several different kinds of SEO work that you’ll have to become familiar with.

However, what has been proven to be successful in today’s online marketing environment is the use of SEO strategies off of your website in order to boost your Google rankings. This is the other half of SEO that is less talked about or well known than the use of keywords and other onsite strategies.

Take a look at the following 10 factors to help improve your Google rankings with the use of off page SEO. All of them will lead to increased results and ultimately, more profitability for your website.

1. Backlinks – The long story short is that the more backlinks you have leading to your website the better your website ill be able to rank. This is one of the most important elements of improving your Google rankings with off page SEO.

2. Backlink Quality – While the more backlinks you have for your website the better, the quality of the backlinks you have also plays a role. Not all links are created equally, and ones that have more inherent value will provide a larger boost to your Google rankings. High quality links are from related sites, are one-way links meaning you don’t have to link back and are from high ranking sites.

3. Diversity of Incoming Links: Having incoming links from a variety of different sources will also help your SEO and Google rankings. For example if all of your links are from blog comments you may set off alarms, or fail to see true benefits from those links. But if you have links from forums, blogs, directories, related websites, articles, videos and more you are establishing a far reaching and legitimate presence.

4. Anchor Text of Incoming Links: The anchor text use in your incoming links is also extremely important. That’s because the anchor text is what actually tells the Google rankings what your page is about. Therefore the right anchor text can help you directly target certain topics or key phrases, enabling you to immediately boost your SEO.

5. Age of Domain – The older your domain, or the longer your website has been around, the more highly credible it will be viewed. Therefore having a long established web presence or purchasing an older domain in good standing is a strong and quick way to boost your Google rankings.

6. Web 2.0: You can refer to web 2.0 as many different things, social media, social networking, community building or anything else. The value of web 2.0 lies in your ability to generate backlinks, reach out to more prospects and customers and increase your presence in a wide range of different mediums.

7. Visitor Behavior: The way that visitors behave when they see your website can actually affect your Google rankings. Bounce rate is a measure of how many one page visits to your website that there are. The lower your bounce rate, the more valued, related and worthwhile your website is viewed as being. Therefore you have to strive to minimize your bounces and provide meaningful, useful content with an intuitive and engaging design.

8. Traffic Sources: The sources of your traffic can also end up affecting your Google rankings. There are “good” and “bad” sources of traffic on the Internet, and if you participate in linking schemes or traffic buying you can actually end up being penalized to some degrees. You want your traffic to come from credible referral sites that are related to your own website, natural searching and any legitimate PPC campaigns you may be running.

9. Traffic History – You need to think about website development as a gradual process. That means that you should be gradually and continually adding more pages and content, while gradually and continually adding more links and so on. A sudden, large boost can signal some sketchy behavior, and can end up costing you some position in the Google rankings. Therefore take your time and build slowly, naturally and continually.

10. Web Directories – Web directories are not as valuable as they once were for your Google rankings but inclusion in the top directories can still provide a solid boost. Don’t worry about being listed in hundreds or thousands of directories with little to no value and instead focus on getting included in just a handful of the top ones.

There are many different off-page SEO factors that you can use for your Google rankings and your overall online success. The above 10 are just a starting point to help get you involved in what is necessary to improve your success without ever needing to touch your page or worry about anything in that domain of SEO.

Therefore as a small business owner or webmaster, it’s extremely important to your long term viability and success that you work with these SEO strategies. They will boost your credibility, reputation and online presence and as a result, your Google rankings and total Internet success will increase as well.

Looking to find the best SEO services, then visit www.SmartMediaInnovations.com to find the best advice on increasing your website’s Google rankings today.