Just a bit about search engine optimization.

You can make a lot of use of the traffic that is coming to your site thanks to SEO and PPC efforts through affiliate marketing; and make a lot of money at the same time. If you are using Google Adsense, what this means is that any time someone clicks on any of the ads that Google has put on your site, you are earning a commission. Depending on the click that is going to Google, this can be anywhere from pennies to dollars that you are earning at any one time; either way, it isn’t going to be a whole lot. On the other hand, if they are paying you more in commission for the click than you paid to get it, you are going to be making money.

Remember, you want to pay less for the click than Google Adsense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let’s say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since you’ll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) & attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky & can be very costly if it doesn’t work out and will cost you $$ if 4 out of 5 people don’t convert. Many people have tried buying clicks at a low cost, then essentially ‘reselling’ on their own site, but have had little success. The point here is it will take you a lot of time, trial & error, and money to get the right recipe to profit from this.

If you can’t afford the money or time that this process requires, you can concentrate your efforts on long-tail keywords. By optimizing your website correctly, you can generate an organic boost by going after keywords that are less sought after. With this method, your CTR is irrelevant, and you won’t spent lots of money trying to find the right formula. Time is all that you need to invest to make this work. And once you’ve invested your time, it definitely won’t cost you cash, whether it fails of ultimately succeeds.

Anthony M. Flores is an expert in Adwords Management Professional and is an expert consultant on SEO Los Angeles for www.HighconvertingMedia.com. Feel free to contact us with any questions regarding your internet marketing!