Just a bit about search engine optimization.

OK, you have built your site and published it online, that’s great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can’t find your site. And if no one can find your site you can’t expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.

On Site SEO Now it is time to start tweaking your site to make sure that it is search engine friendly. When a search engine crawls your site, you want to be sure that it can read all the text very easily, this will help in your ranking. Also no matter how much content you have on your site, you need to be sure that the main keywords you want to be listed for in the search engines are within your site. Each keyword should be placed once in every paragraph. So if you are trying to target people looking to buy calculators, you should make sure that “buy calculators” is written in your site not only that but other keyword that also fit that category, like “adding machines” or “cheap calculators” This will help your search engine ranking.

Build Backlinks To Your Site Once you have all the keywords that you want to rank for on your site, it is now time to start building backlinks. This is one of the most important keys in getting good search engine rank for your keywords. Once you start building links make sure that you use anchor text in your links. For example, instead of creating a link that says “Click Here” you should create a link that says “Buy Cheap Calculators” This will help you to rank higher in the search engines for your keywords.

Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.

Use Offline Marketing Strategies Don’t forget about sending people to your website by advertising offline. Like hanging flyer’s in stores, or using newspaper ads.

Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.

Make Sure Search Engine Crawlers Can Read Your Site The search engine bots, can only read plain text websites. No matter how nice your flash animation is, search bots cannot read the content inside that animation. So, try to avoid Flash animations and JavaScript on your website when there is content involved.

Are You Using Frames If you are using frames in your site, STOP now. Rebuild your site without frames. For the most part if a crawler comes to your site and it has frames it may very well simply not read your site and move on.

Spamming This should come as no surprise, but don’t spam other sites with your links. Meaning, don’t create thousands of links with the keyword “calculators” and no other keyword’s. This could cause some of the search engines to ban your site in the results. You should use 3 to 5 anchor text keywords in your links.

And for the final thought… Make sure that you submit your website URL to all the search engines and directories you can each and every month. This will insure that your site is always indexed in the results.

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