Just a bit about search engine optimization.

So much is dependant on the rankings of your website when it comes to your business, you must be well versed in it. There is much you can take your time to learn about in general, but SEO is something you must learn and apply very quickly. This is what drives the bulk of your traffic to your website. It is your key advertising and you must use it to the fullest extent possible. We are going to show you here how to do your internal page linking, to give you the edge on getting those rankings up for your internal pages. It is an area that many website builders don’t put near enough importance on.

The best way to get this point across is to show you first hand what a difference proper link structuring can make. The best place to learn anything regarding the web is from the guru’s themselves. If their applications are successful then obviously they work.

Please go through the website www.mikes-marketing-tools.com which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimized each of the sub pages for various internet marketing names like Armond Morin, Marlon Sanders and many more, keeping in mind all the basic onpage optimization.

On clicking on the “Marlon Sanders” hyperlink we are taken to a page SEO for the keyword “Marlon Sanders”. The page has got the keyword “Marlon Sanders” in the title tag, h1 tag and top left hand section. The keyword is also in bold and is mentioned throughout the page. If you perform a search at Google using the keyword “Marlon” and “Sanders” you will find the internal page www.mikes-marketing-tools.com/directory/marlon-sanders.html listed at the first page. The most important factor that got this page to top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.

Don’t miss out on noting how the keyword is utilized in bold throughout the text. It flows with the content, and doesn’t look out of place. If you are curious as to how effective this really is going to be, then do a Google search on the keywords marlon and sanders. Don’t be surprised when you find the internal page http://mikes-marketing-tools.com/directory/marlon-sanders.html.and when you do find it you will see it is listed right on the first page of the search return. It arrived here because of the link structure that Mike strategically planned when laying out the structure of that site.

To see just the opposite side of this success go take a look at http://www.you-must-think-big.com. Don’t even expect to find this site in the search listings top 100. Obviously there is no traffic being driven to this site via the search engines.

The home page title “find out which product to sell online and how to sell it” will never lead anyone to do a search for this. In addition to this error the h1 tag is wrong and when you look at the body tag, there’s a graphic image for the header that blends into being part of the main content. This is definitely something you do not want to do.

It uses the graphics to point to the internal pages instead of text. This constitutes a poor linking over all plan.

Perform a search using the keyword “Business Development” which is related to the site at any SEO Software and you will not be able to find the site anywhere in the top 100 search results.

The lesson to be learned here is always using your main key words to hyperlink to your internal pages. You will soon see a boost of your site where you stand in ranking with the main search engines such as MSN, Google, Yahoo and several of the others. Read and research as much as you can about SEO. This is what it will take to get your rankings up to where they will be the life support of your website.

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