Just a bit about search engine optimization.

If you made no conversion, then your campaign is for nothing. That’s the general rule for PPC marketing. Unlike SEO or article marketing, getting traffic isn’t a big problem for PPC users. However, most people fail at PPC not because of high cost, but due to poor conversion.

These tips can help you cut 80% of your advertising cost and get the most from your campaign:

1. Start with product name first. Brand name or product name keyword converts well. One real buyer probably already think about the brand and models he’s going to buy at Amazon, eBay, Clickbank or anywhere.

2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.

3. The tendency to buy is higher when one person needs solution for pain. This concept works great when promoting health markets. You can find tonnes of such keywords like “how to cure hemorrhoid in 48 hours”, “how to cope with anxiety” and “how to reduce headache”.

4. Understand your customer’s need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.

5. You can also copy other’s campaign. By default, Google won’t expose your competitors’ keywords and landing page. However, there are lots of third party companies provide this service. For example like PPC Bully, Keyword Spy Pro or Keyword Elite.

6. Another way to use your competitors is by searching at Google for that keyword and capture screenshot of others’ Google ads. If they withdraw their ads in less than three weeks, the keyword probably won’t convert.

7. Finally, you can also utilize Google Keyword Tool to research for high converting keywords. However, avoid simple terms that other already think about like “online business”, “weigh loss products” or “spyware remover”. Try thinking unique keywords that people might never thought before.

The conclusion is, in order to get the most from your ads, you need to learn how to use your competitors and keyword research tools properly.

This is the concept taught at Reality PPC. Read more of Reality PPC review from this website: realityppcs.com.