Just a bit about search engine optimization.

If you have spent any time on the computer, have looked into making money online or have a website you have certainly heard the term SEO. What is it? Why is it such a big deal? SEO stands for Search Engine Optimization and is crucial in the internet marketing world.

Keywords Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.

Internal links Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimzation.

It is important to understand what a website score can demonstrate for you and if your provider does not have this option then you may need to look for one that does. A website score uses combined analytics to show you exactly where you stack up against sites of similar content. Understanding these further, you can identify why, through careful examination of the completion, your site is or is not stacking up against the others.

Create and submit a site map When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here’s an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for you if you aren’t using Web Expression then head over to gsitecrawler to create a free site map. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.

On the other hand if your keyword is guitar strings and your site is all about specific types and styles and makes and strengths of guitar strings the search engines will rank you much higher. Consistency and using keywords that apply to your idea are key! SEO can make or break your site, use it wisely!

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