Just a bit about search engine optimization.

Here is some advice for effective article marketing to build your online presence. Do you happen to write about several subjects? Perhaps you possess a primary area of expertise, and also many sub topic or other subjects you write about. You pay the bills with some and you nurture your spirit with the others.

You have to develop a strategy that separated your different article subjects so you will not suffer personal author brand depletion and to build up your expertise in your target niche area you write in. Here is how to do this. Create many versions of your name or pen names so that each name is placed in that area of expertise.

If for instance you can take this made up name used to illustrate this concept, and change it to create a multiple list of names: Suzanne Jo Miller; Suzanne J. Miller; Suzanne J. M.; Suzanne Jo M.; Suzanne M.; Suzi M.; SJ Miller; S. Miller

You can see that each of these names is the same person. However you can put each name into a distinct topic in order to write articles. When someone reads your piece he or she might attempt to pull up other articles you have written under that name. But they will view only your other work that is similar to that topic. Thus you will not have an author brand erosion.

You can set it up like this: “Suzanne J. Miller” can create articles on tennis tips, and “Suzi Jo Miller” can write about antique hunting. In the hard copy article life, this multiple writer brands situation is often too an issue. But in the internet world it is more critical because men and women identify quickly more of your work when they want to read more. Give more of the similar quality to your original work they read already.

You will however center their attention by creating only articles on one topic of your work and only under one single writer name or combination of your name. This strengthens at the same time the message including your writer brand. Also, it will require a lot less energy to follow your efforts by each single variation or your name you have picked to employ verses having to look for all your work by your name and each topic.

Let’s look at your article title. It has to deliver on its promise. Your title has to excite and motivate. Almost at once the person reading your work had to discover the article content relationship to your title. Keep from having the reader needing to visit your website to get the answer. Such a practice does not build, and in fact hurts your credibility.

Your article tiles need to be descriptive. If it is too short, make the body of your work the needed socially acceptable solution or information that the average person expects when reading a short title. If however you can place a longer more descriptive title verses a short title to your piece. More effective article marketing advice: ask yourself does my article give the information I have promised in my title. If you can say yes they your article is a winner.

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