Archive for March 28th, 2010
When I launched my first website I quickly learned how much I didnt know about the web and Internet marketing. More specifically, even though I had accomplished my first goal of creating a website, I had not true understanding of how search engines worked. As a result, my site took forever to get ranked and I quickly realized that I needed to learn more about search engine optimization[ READ MORE ]
When building an online marketing strategy it is not enough to consider improving the visibility of your website through social media marketing or making your website number one in search engine rankings. There is nothing worse than succeeding in getting potential customers to your website and then losing them because of a poor usability design of the website. There are a number of online businesses losing sales on a daily basis and most of them because of ignoring the importance of usability on their site. Using our experience in managing eCommerce websites along with a brief research, we have identified four main areas online businesses should focus on: Shopping Cart Usability, Checkout Process, Website Navigation and Social Media Usability[ READ MORE ]