Just a bit about search engine optimization.

When I launched my first website I quickly learned how much I didnt know about the web and Internet marketing. More specifically, even though I had accomplished my first goal of creating a website, I had not true understanding of how search engines worked. As a result, my site took forever to get ranked and I quickly realized that I needed to learn more about search engine optimization.

After I learned that good website design requires integration of SEO best practices, I was on a mission to learn more about search engine optimization principles being used by top websites and applying them to my own. It took me a good three months to learn about SEO and design principles because not a lot of good information existed on the Web. Once I understood the fundamentals, I began applying them to my own website.

Much to my dismay, nothing happened. I moved from page three on Google for specific search terms to page two. As a result I was discouraged and felt like giving up. But I couldnt give up. I had invested what little money I had into my website and knew that somehow I needed to achieve my goal of number one Google rankings.

The happy ending to my story is that I eventually got to where I needed to be on most of the major search engines. However, it took much longer than I had expected or ever truly wanted it to. The good news is that I learned a great deal about search engine optimization throughout the process and want to share some of the most powerful techniques Ive learned which should save you tons of time and expense.

The most valuable lesson I learned about doing business on the web, from all my research, was that the most important aspect is choosing the right niche for your site. As a factor of segmentation, you also need to choose the right keywords to optimize for. Depending on the level of competition for that keyword or keyword phrase, the promise of top rankings might be easy, or for the most competitive keywords, extremely difficult.

Build a simple website. Dont get fancy and dont try to use the latest and greatest programming language. Start with a basic website coded in html. The search engines prefer this and you can make updates easily.

A really great thing you can do after your site is designed is focus on building in bound links. In bound links can be explained as links from other websites that point to your site. The value here is that Google in particular evaluates the sites linking to you and uses this information to rank your site in search results.

In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.

The good news is that although these techniques take time, they work. No more searching for the silver bullet ” keep things simple. Additionally, be sure to research software or services that can help you along the way. Don’t be afraid to get help and persist until you achieve your goal. It worked for me and it can work for you too.

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