Just a bit about search engine optimization.

Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They have failed to remember that the on page factors are vital in SEO.

These are relatively easy to do and should be one of the first things you do with any new website. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

Firstly, make sure you have set a title tag. This must be 64 characters in length. Any longer and it will be shortened and this will look very peculiar in the search engine listings.

The title tag must show your visitors about the contents of your site so as to entice them to visit It needs to include the main keyword for that page. Every single page on your website must have its own unique title tag. You must never use the same title tag on every page.

Your meta keywords and meta description tags are also important. These notify the search engine robots about the content of your site. These are not overly relevant to the search engines because most of them analyze your site to determine what it is about.

If you have Adsense ads on your site, your meta tags help determine the relevancy of adverts being displayed.

The meta description is useful because it appears in the search engine rankings. In this 150 characters you have to get people to click on your website. You must be concise and enticing in the same sentence.

These both should be different for each page in your site.

Any graphics on your web site have what are called as ALT tags. These tags provide an alternative description for the visually impaired. The search engines look at these and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This is yet another indicator to the search engines that your webpage is appropriate for the keywords.

As well as this you can include your keyword in the header 1 tag on your page, i.e. the title in the text. This is another factor in search engine rankings.

Your site will rank well if you use your keyword and related keywords in the body of each page.

Just don’t try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.

By performing some simple on page SEO optimization you can gain the advantage in the search engines. Keep in mind that not all marketers do this, and this can give you the edge over your competition, which is vital for your profitable success.

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