Just a bit about search engine optimization.

When we talk about search engine optimization, there is one important factor which out ranks all the other features. There are many people who don’t believe this. You could get great advice and information from the sources like blogs and forums etc. which I consider that don not hold great significance in SEO, but as far as my experience of 5 years in the internet marketing field, I am sure that the most vital factor is: Links.

It is generally noticed that the ranks in the search engines is directly proportional to the links. If the links are more in number for the website, it results in high ranking of the website in search engines as the links result in the positive effect on the significance of the website. Also, the time spent on making on page optimization gets alleviated as you have achieved a good rank in entire search engines. For instance, an Adobe Acrobat Reader forms a very good image of this.

The illustration is a very good example as if you write “click here” on the search engine Google then it is the Adobe’s page that is seen first on the window thereby moving ahead of those entire websites that use “click here” accurately as their title along with moving ahead of the industries who are recognized to be optimized with the phrase “Click Here”. So, what will you analyze from this as whenever you open Adobe’s reader both these words are not seen in the text or the source code?

Therefore some of the SEO experts have realized now that it is the back links that play a major role in attaining high ranks than any other features particularly Google. So, there are many business corporate, educational departments and government institutions that use Adobe as their back links by using the words “click here”.

For instance, if we consider Adobe there comes approximately thousands of back links from the major authority sites like educational institutions and government departments, not to forget the biggest corporations throughout the world who use the Acrobat reader software making use of the two words “click here” as an another text.

What is the source of these back links? Yahoo and Bing play a vital role in improving the ranks of the website by providing some links. However, Google is a bit selective in this matter.

Although, it is not at all good to use the same keywords in all the back links as there is a great value of this which should not be ignored. This might result in ban of your website not only by Google but also from other search engines.

Hence, in Google you have the advantage to concentrate only on getting great quality back links than concentrating on the directory submissions to hold high ranks.

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