Just a bit about search engine optimization.

Referrer logging is applied to allow web servers and websites to identify where people are visiting them either for marketing or safety measures purposes. You are able to find out which search engine they used to find your website and whether your client has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts do not include referrer logs but might be subscribed for an extra monthly fee. If your web host does not give a graphic report of your log files, you’ll be able to still view the referrer logs for your web site by logging into the host server making use of free or low-cost FTP application, like these:

FTP Explorer: http://www.ftpx.com/ LogMeIn: http://secure.logmein.com/dmcq/103/support.asp SmartFTP: http://www.smartftp.com/ FTP Voyager: http://www.ftpvoyager.com/

The log file is accessible on your web server which could be downloaded into your computer later. You can use a log analysis tool, like those mentioned below, to build a graphic report from your log files to ensure that the files are simpler to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/ Referrer Soft http://www.softplatz.com/software/referrer/ Log Analyzer http://www.loganalyzer.net

You can actually view the files using Word, Word Perfect, txt or WordPad files even should you do not have the proper tool. This info is very crucial to your company and marketing plans and isn’t advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can occasionally violate privacy, some browsers permit the user to disable the sending of referrer info. Proxy and Firewall software program can also filter out referrer information, to avoid leaking the location of private web sites. This can result in other problems, as some servers block parts of their website to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target website itself as the referrer, which prevents these problems and still not divulging the user’s last visited website.

Since the referrer can very easily be spoofed or faked, nevertheless, it is of limited use in this regard except on a casual basis.

Vince Chng is an ordinary guy that making an average $40k per month online. He specializes in driving a massive targeted traffic to any website. To learn more about the simple traffic generating strategies, download his limited FREE giveaway copy of “750 Tips on Traffic Tactics” eBook Package value at $97. www.WebTrafficTactics.net