Just a bit about search engine optimization.

If you have a blog, linkbaiting may have become a rule of thumb when writing content. It’s not always a good thing, but it’s not completely evil either. If you have a blog, read on to find out whether you know how to use linkbait or not.

Definition of Linkbait

Linkbait is any blog post or article that can compel people to react. Over the internet, a reaction means discussion on facebook, on blogs, and on twitter. Because people love communicating through the internet, they won’t be satisfied with just commenting on your posts. They tell people about it by linking to you on their twitter pages, facebook walls, etc. A linkbait is an article or a comment that attracts traffic to your blog.

So, is linkbaiting a good thing?

Linkbait can be ethical or not, depending on the situation. Relevant linkbaits are those that your readers can relate to, like a controversial article on sex education if you have a parenting blog. A bad linkbait is something that puts you in a bad light, like an extremely biased opinion on a controversial topic. Nevertheless, whether something that draws attention of people can be called bad or good linkbait is up for debate.

Linkbait Writing 101

There are certain types of articles that naturally attract attention. Tutorial blogs are very popular, especially when the topic is a new gadget. New and controversial takes on popular topics are also interesting. Insider tell-alls or “exposure” articles are always effective as linkbaits, but they can have legal repercussions.

If you’re the daring type, you can write inflammatory pieces to grab the attention of thousands, if not millions, of internet goers. Just look at the way tabloids sell their stories.

A rule I learned long ago as a blogger is this… never post something that you cannot stand up for.

How to Use Links to Receive Link Backs

Have you ever heard of the phrase “link love”? Sometimes, it’s the best form of linkbait around. Linking to someone else’s article instantly alerts the other blogger. Moreover, if the other blogger uses WordPress, your blog post’s URL will instantly appear on the blogger’s website as trackback.

You’re communicating with people through your website or blog. There will be people who will like your blog, there will be people who will hate it, and there are those who are indifferent to things you write. Your blog will steadily rise in popularity with every useful post or linkbait that you put out. Being a blogger, you should always write posts that other people can proudly share on other sites. Keep your audience in mind when link baiting.

Russell Brunson and Mike Filsaime are some of the famous marketers who make money using blogs. If you want to learn Internet marketing strategies, visit us today.