Just a bit about search engine optimization.

If you are new to internet marketing, and hope to get your website or websites to rank well in Google, you need to learn about backlinks. Backlinks are the driving force behind great rankings in Google, and to a lesser extent in the other search engines.

Organic traffic is traffic that you get to your website through searches in the search engines, like Google. The higher you rank in the search engines, the more organic traffic you will get. But, being on page 1 is not enough usually, as the number 1 spot gets the majority of the clicks and each successive spot down the first page get less and less traffic.

A backlink is a link that is on one page on the internet, and that links to another page on the internet. In essence, it is the one site “voting” for the other site.

Unlike Bing and Yahoo which are more driven by factors on your site (though together they hold less than 25% of the search engine market), Google uses backlinks (on other sites) to figure out if your new site on, say, Siamese fighting fish, should rank highly on their search engine results or not.

Anchor text is an important factor when it comes to getting good backlinks. If you want to rank for “blue rabbit”, when you can, you want the bakclink to include the anchor text “blue rabbit.” In addition, the more links you can get from authority sites the better, as Google counts these “votes” more when the incoming links are from more authority sites.

So, how do you go about getting these backlinks? Back in the early days of the internet, you might ask a friendly webmaster for a link, often in exchange for a link back to his site (also known as reciprocal links).

If you want to rank in Google for somewhat competitive keywords these days, you may need well in excess of 1000 backlinks, or more. That just isn’t feasible if you are simply going around asking for webmasters to link back to your site. You need something that gives you more backlink traction.

Other things to watch out for with respect to backlinks include whether or note the link has a nofollow tag (which would make the link basically worthless for Google ranking), whether the site’s robot.txt file prohibits the Googlebot from crawling or indexing that page, what the Pagerank of the page and and Pagerank of the domain is, and many other factors.

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