Just a bit about search engine optimization.

Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.

Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?

A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.

How Do I Promote My Website to Rank on Page One?

You need a marketing plan that integrates all of the most effective promotional tactics. You might be able to write the plan, but you also might do better to hire a consultant. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide what you need. You will also need to find a balance between what you can do and what you cannot afford the time to do. Your plan will need to bring together the right tactics and use them in just the right way to reach your market. The way I promote my website will be different from the way you promote your website, especially in details.

I Want to Promote My Website Efficiently

Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- A professionally constructed website

- Keyword Research

- Optimize your site and all content for the search engines

- Buy some sponsored ads on search engines

- Use social media link to your site and to get people talking

- A well-conceived blog (with links to your site)

- Link various pages of your site

- A plan for developing content for your site

- Market articles you write

- Media relations campaign and regular press releases

- Submit the site to search engines, directories and indexes

- Take full advantage of local search

- Use landing pages

- Develop a strategy for developing leads

- Lead management system

- Offer free items or information to get people to join your mailing list.

These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.

If you own a small business or professional and want more information about lead generation, see the free video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”