Just a bit about search engine optimization.

Down further I have posted 2 position evaluations for The Affinity Trading Group. To shield the privacy of my clients, I erased the keyword phrases through which they position for. Yet, I do maintain the # of searches as that reflects the competition level and general search worth. Although people focus on ranking for large volume terms, me personally included, it is important to note that low volume keyword phrases are equally of the same quality since they do account for a highly defined particular demographic versus the more generalized greater volume words and phrases and this highly targeted traffic happens to be the person that is precisely hunting for what you have to provide. To that note, as always, my goal will be to rank nicely for each one of the specified keyphrases as I do still fixate on those biggies

The initial link is an image overview of a report I ran towards the end of August. Realize that my Search engine optimization consultant services with them started at the end of July which means this August report consists of approximately one month of Search engine optimization work. In July they ranked for merely a select few words and phrases with those keywords / phrases ranking over 50 (1 being the initial place on page 1 and 50 being the bottom place on page 5). So as you will discover, inside of four weeks, I was able to advance 14 phrases in to the top 20 rankings with 5 of them being best 10. I don’t have search values on this document however I will point out that their monthly search volumes ranged from 1,500 to 22,000.

Whenever I go into new job, I don’t spend time wanting to rank big worth words. I initially chase the lower level key phrases for several reasons. 1) They’ll progress more quickly consequently enabling you to attain some traffic quickly and 2) The effort that is put into building up these lower size key phrases will drip down and eventually help the other larger size keywords and phrases. Correct Seo is similar to constructing a home. You need to construct a powerful foundation with lower level keywords, create your walls with the mid level keywords so that you can have a sturdy structure to hold and maintain your higher volume key phrases (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let’s bounce ahead a few months to the ending of this month (November). After downloading the below rankings statement, you can observe that a good amount of movement has been made. Aside from having more key phrases enter into the top one hundred position, I was fortunate to improve the overall best 20 count to 36 keywords (formerly 14) and the top ten to twenty three key phrases (previously five). I was furthermore able to position very well for some big quantity keyword phrases with one possessing a competitive 450,000 month to month search volume search phrase sitting nicely within the #11 position.

The 10 to 20 ranking spot can be a tough position to break free from as it may from time to time require months for big volume words and phrases to go from say a #15 to #9 or #10, but I continue to observe great success with such keywords and in due time, they should get there. Just as with everything else, the closer you reach the top, the substantially less space you can find.

Furthermore, it is at this juncture by which Affinity notices that their traffic ratio has leaned towards the side of search engine traffic which means that +33% of their visitors are coming from search engines (mostly Google) whilst the other 2/3 is arising through direct connections and internet site referrals.

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_Rankings_11-23-2010.pdf

Anthony Nunes runs and SEO company that offers low cost cheap seo services for web sites in need of search engine optimization. Contact him for a free search engine optimization evaluation and an seo proposal for your website.

categories: google businesses