Just a bit about search engine optimization.

You have read it countless times in your research to start an online business. What you have found is that traffic is the lifeblood of a website and is an important element in helping to make your website visible.

Just like brick-and-mortar businesses the “traffic” you receive is the customers and potential customers who may be looking for something that your business may have or they may just be curious window shoppers, passersby.

These types of customers account for 70-80% of your business’ sales but this figure is also based on the types of products or services you are offering for sale.

People know that a brick-and-mortar store exists and it is unlike having a website or online store, but the concept is essentially the same. With an online store you must let people know that your website exists and this can be done through promoting it through free sources such as classified ads or hiring a company to do the promotion for you.

There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.

If you do not use these keywords your website might get lost in the search engines, so it is necessary to use keywords in your website so that search engines can find you and match these keywords.

Another method that many marketers use is networking with other marketers to promote their websites. This can be done by commenting and leaving messages in forums that share a common interest to your own. This creates a general feeling of good will toward one another and one good turn deserves another as people are more inclined to help others who help them.

Another strategy involves commenting, voting, bookmarking and participating in social networking sites. Social networks are good sources of online traffic and can be used to communicate with others and get the word out about your site.

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