Just a bit about search engine optimization.

The advantages of RepCleaners vs Reputation Defender are a good example of how bigger is not always better. Each of these online enterprises offers a similar service, but the smaller, RepCleaners, offers a more personalized service at a lower price than its competitor.

The battle between these two online enterprises is reminiscent of a similar battle a relatively small automobile rental company engaged in with its competitors many years ago. In spite of conventional advertising wisdom, they freely admitted that they were the underdogs, but said, “We try harder”.

Their approach paid off and they can no longer say they are a “small fry” in the automobile rental industry. Similarly, the RepCleaners is setting out today as an online competitor to its larger rival, the Defender.

Both of these sites have been created to help webmasters and private citizens restore their reputation if they have been slandered or had their reputations tarnished in any way. When you have an online presence, you are exposed to every conceivable type of person and some of them just seem to thrive on trying to destroy the reputations of others.

Many online businesses have been stopped dead in their tracks just when things were starting to look up. After finally getting the traffic they had been striving for and starting to see results, suddenly the traffic slowed for no reason at all. Then they learned that an online rival had done a smear campaign on them behind their backs.

What both of these reputation services do is seek out, find and tackle negative publicity and slander. They dig deep and even find negative comments in forums and blogs as well as articles and website content. When they find it, they replace it with the positive content you deserve.

The advantages of RepCleaners vs Reputation Defender are that the smaller competitor takes a more personal approach. A slander to you is taken as a personal affront to them. They will come in fighting for you and make sure you come out the winner.

For more info and questions in regards to RepCleaners please visit the group at www.repcleaners.com