Step-1

Focus on what you write around your video as SEO is based on that content not the video itself. Videos are not detectable to the search engines but the associated text is.

Step-2

Understanding the searching system of YouTube is the following step. The name of the video has the critical signification here as YouTube mechanically places it into the title of the page. So before uploading give the video clip a suitable name as per the target key word. If you’re in a position to mention the keyword twice that would produce fairly good results. For example if the key word is network marketing the heading can be “Understanding Social Marketing in Straightforward Steps (Network Marketing) “. So you see here, next time without any clear reason the key word internet marketing is given in parenthesis in the name of the video.

Step-3

You can give a short description of the video in “more info” section which also plays a pivotal part in optimisation process. Here you've got to scrupulously place sub keywords in a natural way which will become part of the description tags. At the end of this put some links of your websites where you need the traffic. In the final analysis give the heading again using different form of parenthesis like. Where ever possible make the key word be followed by a colon, question mark or some other sort of punctuation mark.

Next step is selection of class and tagging. According to the YouTube SEO gurus the category names “People & Blogs” and “Howto & Stye” produce better optimisation results. In the tagging section give the whole title of the video once again and then write all of the possible combinations which you can think about as if you were hunting for the video.

Step-5

Now you have uploaded the video and done the keyword optimisation but the YouTube SEO will not be able to generate the most satisfactory results till you increase the amount of views, comments and likes. YouTube gives a large amount of weight age to these elements while assigning higher ranking to a specific page. Use your contacts to boost the ranking of your video. Another possibility is to hire freelancers to get the views and comments through reasonable investment.

Greg Dickson is lead Writer for YouTube SEO blog and is head of Search and YouTube Marketing for Bespoke Banter.

categories: Video Marketing,Video SEO,SEO,Internet Marketing,video production

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word “video” in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word “video in your title, description, meta tags, and any other on-page text that you include with your video.

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example – website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh

7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.
Try to keep one video per page and put all video pages into the same directory or folder.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

If you’re interested in learning more about online video marketing and SEO, we suggest that you visit ReelSEO. They are is focused on providing expert tips, tutorials, and advice onVideo Search Engine Optimization. To learn even more advanced tips and techniques on VSEO, visit ReelSEO.com